Stay in a Hotel for Fashion Branding and Consumer - myassignmenthelp

Question: Discuss about theStay in a Hotel for Fashion Branding and Consumer. Answer: The massive, 788 room Berkeley Hotel Pratunam, a high-end hotel property in Bangkok, was my abode for four nights during my visit to the city. I especially chose this hotel as it is in close proximity to several famous shopping malls and other the Pratunam night market which presents abundant street food. As far as my experience at the hotel is concerned, I would rate it as one of my most satisfying hotel experience in my several years of travelling. I wish I could have extended my stay given the amazing experience I had. On my arrival I was given a warm welcome by the staff, my name was written on the board and I was upgraded to a better room. The bell boy instantly arrived to help me with my stuff. The staff was just not polite but also began a cordial conversation with me which made me feel further welcome. Such friendly attitude manifested all through my stay. Whether it was by the poolside or at the entrance, the employees would always make a point to ask me how I was doing and always paid attention to me. Especially at the poolside, someone would come constantly and check on me if I wanted something to drink, or if I needed extra towels. Not to mention, the concierge service was also excellent. For everyday, I would ask the concierge about the best restaurants to visit and every single eatery recommended by the concierge was considering my preferences. The room was very spacious and replete with all the necessary amenities. The bed was highly comfortable and since I got an upgrade there was a small living area with an attached kitchen. The kitchen had all the basic appliances to prepare my own breakfast and have coffee and tea. There was plenty of space to move around. The bathroom was very spacious too and spotlessly clean. I also liked the refreshing complimentary drinks served each day as I walked in the hotel as the weather was very hot and it was soothing to get mint and lemon water. Clearly, my level of satisfaction was based on the level of guest service I received at the hotel, plus the amenities and facilities provided. There was no area of guest experience which was left unattended. The friendliness of the staff and their willingness to help me anytime also added to my satisfaction level. Berkeley Hotel can be assessed based on the 7Ps of marketing. The core product (room), as well as the affiliated products (amenities), were suited to meet the needs and expectations of the guest. The price was comparable to other five-star properties in the city and completely worth the experience. The hotel was located in the heart of the city and such premium placement made it accessible by all means of transport. Moreover, all the famous shopping malls plus the popular streets were in walking distance, making the location very prime. I became aware of the hotel through word-of-mouth publicity done by my friends who had stayed there and it turned out to be true to every w ord. The hotel has paid tremendous attention to its staff and guest services (Bowie et al., 2016). Every single member of the hotel was cordial, friendly and helpful furthering the excellent experience. The hotel also focused hugely on its physical evidence making it very welcoming and beautiful. In fact, the property is so well maintained, I felt as if I was in a spring break paradise. As far as the processes are concerned, booking rooms, ordering food and the other housekeeping and front office processes were highly efficient. I would draw particular attention to the service personnel dimension of the Servuction model. This is one of the main areas which can impact the service experience. Every staff of the hotel was seriously committed to enriching the experience of the guests. Hotel industry is a service industry, if the staff fails to provide great levels of service, the entire experience may go downhill, irrespective of how great the service scope is (Huang and Sarigll, 2014). Berkeley Hotel staff was highly trained and competent at extending guest services which made my experience one of the best in my life. References Bowie, D., Buttle, F., Brookes, M. and Mariussen, A., 2016.Hospitality marketing. Taylor Francis. Huang, R. and Sarigll, E., 2014. How brand awareness relates to the market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York.